Knowledge Base > Campaign > Tags and fields in email campaign

in Campaign Tags: fieldsPersonal customization

By adding tags and fields in the email campaign, you can adjust your campaign precisely to your contacts.
Personalized emails stand out within the inbox therefore, more likely to be opened and clicked on.

Fields Is a line of information stored in the system and contain information about your contacts. You can use the system fields, mailing and personalize your messages (Email, SMS) per contact.

TAG is a shortcut for a command that you can implement in various places around the mailing –as you choose. The tag is some kind of a shortcut that allows the contact to perform different actions with the touch of a button, or to implement various kinds of text throughout the mailing.

For example, a tag named “Send to friend” will be created a tag “Send to a friend”.  Clicking this tag will take the contact to form, which he could fill in his name, the name of his friend and his friend’s email address. That is different from clicking on the standard Forward email, since this tag enables statistical analysis in the area of Analytics in the system, and included in the statistics system.

Fields

The various fields are stored in the system in " My fields" area. You can reach them in this way:

Click on the “Little Man” icon at the top of the screen (1), then click on “Fields Settings” (2).

Fields setting

By implementing throughout the mailing, you can create a customized mailing which personally addressed to your personal contact. For example, if you want to turn to your contacts’ first name in the text fields, you can choose “First name” field. The system will know to match the email address and name as stored in the system – and related to email. All mailings to be sent, the system automatically enters the first name of the contact.

Thus, the resulting mailing for each contact contains your contacts’ first name.

How to implement field in mailings?

In the process of creating a new campaign, and after the entrance to the new content editor, you can click on the designated place on the campaign trail – and choose from the menu: “Insert field”:

Personal Field

 

Contact information such as first name, last name, email address, hobby and phone number all these fields are stored in the system. These fields (except for email and phone number) you can modify, and set them according to your needs.

After the implementation of the field “First name” in mailings, the mailing in the content editor will look like this

Personal email message

After sending the Email, the system will extract the data stored in the field of transplantation and have it translated into information stored in the system.

 

Tags

In the process of creating a new campaign, and after the entrance to the new content editor,  click on the designated place on the campaign trail – and choose from the menu Custom (short for Custom Tags).
From this selection menu, you can choose the appropriate tag for you. In the content editor the tag #ShowSendToFriendsForm# implementation will look like this:

Send to a Friend

 

When the recipient clickד on “#Send To Friend#” the link will take to this form which you could fill in your name, the name of your friend and your friend’s email address. this is different from clicking on the standard Forward email, since this tag enables statistical analysis in the area of Analytics in the system, and included in the statistics system.

 

 

There are other tags. Here is a list of the various tags and how to use them:

Send To Friend – This tag enables sending to a friend by forwarding. Clicking this link will take the contact to form, which he could fill in his name, the name of his friend and his email address. That is different from clicking on the standard Forward email, since this tag enables statistical analysis in the area of Analytics in the system, and included in the statistics system.

Send To Friend – short – This tag enables sending to a friend by forwarding and creates a link that can be implemented across your mailings (like in the image or text to choose from) this tag enables a statistical analysis in the area of Analytics and is included in the statistics system.

Unsubscribe- The unsubscribe tag from the mailing list. You can insert this tag as a link to an image or text throughout the mailing list. Note: Unsubscribe from the mailing list appears in the mail by default — even if you have not inserted this tag. If you chose to locate the tag somewhere in the mailing, the tag will override the default and will appear the place you have chosen.

Unsubscribe long – The unsubscribe tag from the mailing list, which makes default text, is defined in the system: “for unsubscribing from our mailing list click here”

Click If you can’t see – Long – This tag produces the text “If you can’t see this email click here “. Clicking this link will take the contact to an internet displaying and responsiveness mailing

Click if you can’t see Link – This tag takes the contact to an internet and responsiveness display of the mailing. And creates a link that can be implemented nationwide mailings (like in the image or text of your choice).

Advertiser Details – This tag in the mailing list includes advertising information, which means your details. You can include text that includes your information in 225 definitions,and activate in 227 definitions.

Advertisement- This tag adds the word “Advertisement” in the body of the mail, as opposed to mailing, you can include that word automatically on the theme of the campaign, with 226 definitions.

Print – This tag enables printing the mailing and creates an icon of a small printer, click on that tag will take the contact to print preview.

Print Short– This tag creates a link that takes the contact to print preview, you can implement the link that the tag creates as text or picture.

Open The Mail – This tag creates a minimal and transparent image on the mailing. When the mailing opens, the image is like recognizes the campaign opening set – thus the statistics of emails opening sent. This tag automatically being implemented into every campaign that goes out.

# #RECIPIENTUPDATESTARTPROCESS – This tag is available in the older version of the content editor, and it enables you to add an update details form to the mailing, however, you can copy the tag as it appears here, and paste it into a mail where you choose.