The feature “goals” enables you to collect information about your contacts that visited your site following the campaign and measure the success of the campaign.
By embedding the tracking code on relevant pages on your site, you can track the behavior and activities of your contacts and monitor the goals that you set.
For example, to check the purchase process that a customer undergoes, the code should be planted throughout the purchase process. To check who made an actual purchase, just embed the tracking code on the final page of the purchase confirmation.
Step 1 – Activate the feature
In order to activate the feature, please contact our support team and request appropriate authorization, this is a one-time account setup.
Step 2 – Copy the tracking code (pixel) and embed it on your site.
Copy inwise’s tracking code (pixel) and embed it on the first page to which the email campaign is directed.
We’ve written a guide explaining where the inwise tracking code appears and how to embed it on different sites built on different platforms.
* Note: To plant the code on your website pages you have chosen, you can be assisted with your site manager.
Step 3 – Viewing Goal Statistics.
Once the campaign has been sent, you can view the details and amount of contacts who reached the goal pages within the campaign.
To do this, click on the “Campaigns” tab in the left menu and then click the “Statistics” button in the relevant campaign bar.
After that, you will get the campaign statistics. On this screen, you can scroll down a little bit, below the “Performance funnel” to reach the goals table:
Here, the detailed components of this table:
“Goals ID” – This is an internal numbering of the system for any purpose which defined
“Goal Name” – You can change the name of the goal to make it easy for you to identify
“How many entries” – Total entrances to pages you have set as goals. For example, one contact person who entered three times per page, will count as 3.
“Unique Hits” – The number of contacts that entered the goals pages. Each contact is counted only once, even if it enters the same page several times (unique by contact).
“Address” – URL of pages you have set as goals.
“Creating Date”– Date of creating the goals pages.
“Last Update” – The last date the goals statistics table was changed (such as changing the name of the goal).
By clicking on each goal, you will reach the “contact activity” screen. These actions are associated with this campaign and for the purposes that you have defined it. You can view the contact information that entered the goals page, their email address, the dates they entered the page, and personal data (if pre-entered).
Once you’ve examined your contacts’ behavior, you can divide them into groups and send each one a campaign with different and tailored content