You can know the percentage of campaign opening distribution between a desktop computer and mobile devices, and even know from which browsers and e-mail software the campaign being viewed. Data is collected and summarized in the analytics area.
On the main login screen, click on the “Analytics” tab in the main menu bar on the left (1).
On the “Common Actions” pane, click on the”sent campaigns” button (2).
You can also select “sent campaigns” directly from the main menu bar.
Click on the campaign you want to review. This will take you to the campaign analytics data screen, where you can see the performance funnel, campaign details, and other campaign statistics. More information in this guide.
In the “User Agents” pane at the bottom left of the screen, you can see the distribution of viewing percentages between mobile devices and desktops.
Click on “More details” at the bottom of the picture. This screen lists the browser data and operating systems from which the campaign was viewed.
According to this data, you can conclude and strengthen your contacts with the platform where their percentage of viewing of your messages is higher. For example, if the percentage of viewing on mobile devices is higher, you can continue communicating with your contacts by sending SMS messages with a benefit for one of the products or services that appeared in the email campaign you sent.