You can create new segments without modifying the original contact list.
Steps to create segmentation:
- Check and configure information fields for contacts
- Create segmentation
Step 1 – Check and configure information fields for contacts
Segments are based on the information fields that exist in the system, therefore it’s important to check their settings.
Click on the “Little Man” icon at the top of the screen (1), then click on “Fields Settings” (2).
On the “Field settings” screen you can check the field settings, change them and add more fields. More information about editing fields in this guide
Step 2 – Create segmentation
In order to create a new segmentation click on the “Contacts” tab in the main menu bar on the left (1). On the “Common Actions” pane, click on the”Create new segmentation” button (2).
You can also select “Create new segmentation” directly from the main menu bar.
On the “Segmentation” screen, select the segment name, and description (optional).
You can choose which groups type to segment your contacts with:
From all internal groups in the system, from some of the groups, or by an external group (interfacing groups that are synchronized directly to the database).
Once the group type is selected, click on the “Create New Query” button at the bottom right of the screen.
To add more segmentation settings, click on the “Add” button (1) and add more fields to segmentation.
To save the new segment, click “Save and View Contacts” (2).
You can view the segmentation you created on the “Contacts” screen – Entering through the “Contacts” tab in the main menu bar.
Now you can build an email and/or SMS campaign that includes different marketing messages tailored to the different segmentation groups you have built.
how? Create and edit email campaign | Create an SMS Campaign