Knowledge Base > Analytics > Campaign results by group

in Analytics Tags: Analyticsemail campaign

Analyzing your campaign results according to different contact groups will help you understand, to which contact group, the campaign was more relevant. That way, you can plan your next campaigns smarter by emailing specific contact groups based on the characteristics you set.

On the main login screen, click on the “Analytics” tab in the main menu bar on the left (1). On the “Common Actions” pane, click on the”sent campaigns” button (2).
You can also select “sent campaigns” directly from the main menu bar.

Analytics

 

Click on the campaign you want to review. This will take you to the campaign analytics data screen, where you can see the performance funnel, campaign details, and other campaign statistics. More information in this guide.

Analytics

 

In the Performance Funnels screen, you can switch between the different groups to which the campaign is sent, via the groups’ selection menu that appears on the left of the illustration.
Selecting one of the groups will only display its data in the performance funnel.
Once the group is selected, the data that appears in the table will only refer to that group. At any moment you can click on the group selection menu and view another group

For your convenience, you can find explanations about the data obtained from the top-down performance funnel:

Perfomance funnel - Groups

Analyzing this data will allow you to build contact groups correctly and smartly, thus sending them tailored and targeted mailings.
How to manage contact groups? To view the guide