Contact rating automatically rates your customers on a range between least and most engaged. This allows you to send the right message to the right person, and in return – boost your number of contacts, increase engagement, and treat your customers as personally as possible. Trust us, they’ll love it.
The flowers represent your contact person’s level of engagement:
1 pedal = Zero engagement. This contact did not open any of your newsletters (rated -10 points or less)
2 pedals = Low engagement. This contact rarely opens your newsletters (rated -10-0 points)
3 pedals = New contact with no record (rated 0 points, being a new user)
4 pedals = Average engagement. This contact typically opens and clicks on 1 of every 5 newsletters (rated 20-50 points)
5 pedals = High engagement. This contact open every or every other newsletter (rated 50 points or above)
Grey pedal = Disabled contact. This contact can be on the unsubscribed list, or have an incorrect email address.