Using an A-B Testing campaign, you can create up to 8 different versions for your email campaign, to choose the most effective version. You can select and combine variants like title, sender, and content. You can even test two different delivery times and their effect on the campaign’s success.
Creating up to 8 versions of your campaign is much easier than you think. For example, you can combine 2 different titles, 2 senders and 2 content types, or any other combination. The campaign versions will be sent to a trial group, with any number of contacts, the recipients randomly chosen from the contacts you’ve selected.