Email marketing is a type of direct marketing that uses Email to send the information.
However, it is a much better way to market your business than the old ways of: approaching people in the street, calling on people either personally or by ’phone and it is much better than delivering paper marketing materials.
As more and more businesses use Email as their main way of communicating, the opportunities for Email marketing are always increasing.
Any Email you send can become a marketing opportunity to improve your sales to customers or improve your customer relationships. However, professional Email marketing uses specialized software and service providers that will help you to improve your business. Email marketing must not be confused with ‘spam’ - ‘spam’ is something that most people delete before even thinking of opening it.
Email marketing is directed at customers and contacts that you already know and who want to hear from you about all the great opportunities you’ve got on offer.
