The term ‘spam’ is applied to emails and faxes that no one asked for in the first place. No one likes receiving ‘spam’ and these days it is easily blocked by email filters or is immediately deleted.
Email marketing is designed for and sent to businesses, or other people, that you already know and have contact with. Email marketing is about attracting people to your business - not getting them annoyed! Anyway, in the USA and Europe ‘spamming’ is not allowed. In the USA anyone considering starting an Email marketing campaign should make sure that they follow the ‘CAN-SPAM’ regulations. This can be easily done by having an ‘opt-in’ or ‘permission’ based system.
