The People Success Story

“Successful, Useful Campaigns Day after Day” 

The People runs a wide range of services, including: newsletters and media productions, professional forms and conferences, exhibitions, workshops, training sessions and courses. The company has a constantly updated portal for computer and technology professionals, which covers everything related to hi-tech, computerization and telecom.

The People has been utilizing inwise for over six years. The company sends approximately 100,000 emails a day, including their well-known newsletter, Daily Maily, as well as announcements of conferences and events, and various updates.

Two of the company's employees are in charge of sending the Daily Maily: Michal Lidni, who manages the morning mailing, and Nechama Almog, who does the evening mailing.

"A User-Friendly System that does not Require Technical Knowledge"

Michal has been working with inwise on a daily basis for over a year, and she relates: "It's very important to me that the subscribers receive the newsletter on time. They wait for it and are eager to read its content. With inwise, I put the mailing together easily and send it quickly to all of the subscribers. This is a very user-friendly system that is very easy to work with, even for someone with no technical background. Because everyone is already accustomed to receiving the newsletter, I have two important requirements to meet: sending it on time, and sending it mistake-free. Thanks to inwise, I can successfully do both tasks. Before I send each mailing, I first send it to the test group; this way, I can look over it all and verify that everything is in place, and then I can confidently send it to all of the subscribers."

"Anywhere, Anytime - The Campaigns are Always Sent"

Nechama adds: "I am responsible for sending the evening mailing, and sometimes, I need to leave the office before the distribution time. Thankfully, I can take my laptop computer with me and work with inwise from any location (even at weddings and events, or while abroad).

"In addition, I can utilize the timing feature. After I finish compiling the email, I set the distribution time to the desired hour. It is very simple and convenient; I am not limited by any circumstances and I do not need to look for alternate solutions or substitutes.

"Although I don't usually need help, because the system is very easy to operate, I am still calmed by the fact that if I have a question, I can call customer support even during the evening."

"Excellent Deliverability and Wonderful Service"

Yaniv Pe'er, Computerization Manager, notes: "The inwise system definitely is a good solution for us.  It can deal with large loads and distributes large quantities of email in a very short time. To every email distributor, it is important that the email reach the subscribers and that the deliverability is the best possible. With inwise, I know that the emails will not be blocked and will reach their destination.

"As a customer that distributes a large quantity of varied mailings, we sometimes require modifications and changes to adjust the system to our needs and our own inter-organizational systems. I am pleased to note that the service we receive is excellent. The inwise team is always attentive and provides professional, useful responses. The support representatives understand our needs and sometimes even give us professional tips.

"inwise's report system assists us in tracking the delivery. We examine the statistics after the campaign, and this is a tool that is very important to us. It enables us to follow which subscribers have opened the emails and clicked on the links, and this helps us make adjustments for future newsletters."