The “Globes” Success Story

Tens of Millions of Mailings per Month: "inwise’s mailing system meets all the reqirements and allows for news updates to be sent immediately." 

Globes is the leading financial newspaper in Israel, boasting a loyal, high quality readership that includes the top executives of the Israeli economy. The newspaper is published daily during the evening hours and is primarily based on regular subscribers. In addition, the newspaper regularly publishes special weekly inserts, as well as monthly magazines, such as the women's magazine, Lady Globes, and Firma which covers the fields of advertising and marketing. In addition to the printed version, Globes runs an online version on their website, which is updated constantly and provides information to the general online public, as well as offering special services, such as market research reports, for a fee.

Ami Levkovitz, Globes CIO:
"The inwise system allows us to send tens of millions of regulated, reliable mailings, and to provide our customers with a breaking news service."

Before inwise - An Expensive System Developed Alone

"Before we switched to using the inwise electronic mailing system, we used a mailing system that we developed on our own," Ami relates. "Using the private system involved employing people to operate it, meaning corresponding high costs, as well as a large amount of work managing and operating it."

Meets All of the Needs and Offers Close Regulation

"The transition to the inwise mailing system moved the focus of our work from operating the system to what's really important - checking and regulating the content that we send," says Ami. "All this was done without having to compromise the company's needs. Furthermore, the inwise system provides us with reports and statistics that were nonexistent in our system beforehand, and today, we make regular use of them for analysis and regulation.  As a central, reliable communications company, these are essential tools for examining the quality and relevance of our mailings."

Tens of Millions of Mailings per Month within Seconds

Globes has many customers who expect to be kept updated, and the newspaper sends vast amounts of email on a regular, daily basis. "It was important for us to provide our customers an instant update service via electronic mailings," Ami says. "We use the inwise electronic mailing system to send newsworthy messages to our customers automatically, such as announcements regarding a rise in the currency rates, and this system enables us to provide professional service within seconds. This is in addition to the newsletters, and the marketing and sales content that we send regularly. All in all, we are talking about tens of millions of mailings per month."

Ami concludes: "With the inwise mailing system, we send massive amounts of mail without compromising on quality and regulation. In addition, the reliability and speed of the system allow us to provide our customers an urgent update service immediately."