The BDO Ziv Haft success story

From a "shot in the dark" to high-quality, full control campaigns 

BDO Ziv Haft is a branch of the international BDO network. The firm offers auditing and accounting services, tax consulting and various kinds of business consulting services. The firm is very business-oriented, and its dynamic approach allows it to provide each customer with the solutions that are appropriate for their own unique and changing needs. The firm takes pride in the quality of its human capital, and is guided by the values of professionalism, quality, relevance, creativity and flexibility.

Itzik Ben-Ezri, Manager of the IT department at BDO Ziv Haft:

"The inwise system is directly linked to the firm's databases, and helps us maintain high-quality relationships with our clients"

Before inwise - a shot in the dark

"Before inwise we used to send out improvised newsletters using Outlook, which was really a shot in the dark", says Itzik. "We wanted to send efficient, high quality mailings to our customers, save the history, monitor statistics such as opening rates and recipients who didn't even receive the emails, etc., but we weren't able to do it. That's why we turned to inwise, which met all these requirements, and many more."

Maintaining professional, high quality relationships with clients

Itzik describes the firm's satisfaction with inwise: "We've been working with the system for almost three years now. Our entire mailing system is based on its solutions, and I must say that it meets, and even exceeds our requirements. The system gives us high-quality, professional means of maintaining our client relationships. This includes segmented campaigns, a survey generator for sending satisfaction surveys, event invitations, and more. In addition, the management of recipient lists in the system is done in a smart and easy-to-use manner. It also automatically prevents double sending and handles mailing list removals, so we're sure that the people who receive our campaigns are really interested in them.

Connection to the firm's existing database

In addition to the built-in aspects of the inwise system that met the needs of BDO Ziv Haft, the system's recipient list was connected to our firm's existing databases. "The support we received while connecting the mailing system to the databases containing our client data was professional. As a result the move to the inwise system was smooth, efficient and natural", says Itzik.

Close monitoring of newsletters

"We frequently use the system's reports and statistics in order to continue improving, on all levels", says Itzik about the system's monitoring and reporting area. "We check who opened the emails, what they were interested in, etc. This allows us to estimate the effectiveness of our campaigns, and also to make improvements to the content and mailing conditions".

"In summary', says Itzik, "we are very happy to be working with inwise, both because of the professional tools offered by the system, and because of the excellent service we receive".