Tracking Your Email Marketing Campaign Performance

Tracking your campaigns is very importent, so you can adjust your future campaigns and get to better results. With inwise it's easier than ever. 

Tracking the performance of your email marketing campaign is not as difficult as many people would think. In fact, you have many options to track the performance of your email marketing campaign. Email metrics tracking goes far beyond identifying the number of emails successfully delivered, number or emails bounced and why, the people who opened your email and which links generated most clicks etc.

Now it is becoming increasingly difficult to track the open-rate of an email, as more email programs today block the 1-pixel tracking image and increasing number of people open their emails behind a firewall. While it is essential to identify and remove the emails that generate no profit at all, we also need to identify the patterns that work with qualified persons' emails.

You need to keep track of the marketing campaigns that generated massive sales and the email campaigns that fall flat. Look for any upward movement in sales immediately after a major email campaign. It is quite normal to see an increase in sales following an email campaign. If you don't see any burst of traffic to your website, then the email newsletter design or content has some problem. Maybe, there may not be the links to your sales pages.

Sending out emails to a selected group of recipients, who have chosen to receive your emails, is the most powerful, inexpensive method of marketing. As with any kind of marketing, tracking the performance of the campaign is of paramount importance.

Thus, it is becoming increasingly difficult to directly track email opening rates, marketers now need to use indirect methods for tracking the performance of email campaigns.

Even in case you can't monitor how many people have opened your email, the log activity at your server gives you loads of information. What time of the day did more people click on the links (in the email), which day of the week witnesses the most activity, and when you made most sales.