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Segmentation
Segment your contact lists to create effective campaigns that bring great results.
With the inwise digital marketing software you can segment your contacts list into various groups using both standard and custom fields of your choice. For example, we include common options such as gender, age range and geographic location but you can also add your own sections, like previous purchases, income, occupation and more. Any and all points of your email can be segmented and tailored to fit your needs.
With inwise list segmentation you can:
- Truly target your
customers with custom messages - People are much more likely to open a message that appears to be directed to them personally. By segmenting you're able to send offers and follow up messages to an exclusive group of clients quickly and easily.
- Action/Non-Action response messages - Divide customers into whether or not they purchased your latest offer and send them a message accordingly.
- Merge customers from multiple lists - If your current digital marketing service has your customers scattered across several lists, you can merge them into one complete, customized list.
- Test new offers with ease - List segmentation makes it simple to test new offers and gauge your results for more effective campaigns and higher open rates.
With the inwise list segmentation feature your campaigns and messages will better find their target. Your message opening rate will surely be higher since your recipients will receive offers concerning them and their interest. With the list segmentation feature your recipients will be more likely to take advantage of your offers and explore your product further.