Newsletter Archive

Easily create your own newsletter archive, representing all of the mailings that have previously been sent, including those sent before the subscriber signed onto the website. 

As a consumer, you have likely received some pieces generated by email marketing software of companies whom you've done business with before. Just as likely, some of them may have been compelling enough that you would like access to their newsletter archive. A newsletter archive can enhance your customer experience by allowing you to read just those newsletter topics that interest you.

On the flip side, maybe your responsibility is to engage your company's or website's customers via the use of digital marketing software. Newsletter archives filled with relevant information that grabs the subscriber's attention in a sorted and organized format can give your business a nice boost.

Setting up your Archive

With inwise digital marketing software, businesses of all sizes and their marketing people can create a newsletter archive, representing all of the mailings that have previously been sent, including those sent before the subscriber signed onto the website. You just set up a link for each of the campaigns (by clicking the "create a link button" in the report page), and put all the links in a "newsletter archive" webpage that you create. This way your subscribers have access to the entire collection.

Once that page has been created and linked to all of your archived newsletters, you should also put a link to your archive page in all of your email communications. This makes it easy for subscribers to see all of your campaigns easily. Additionally, you could insert a link on your signup form or signup page so that potential subscribers can review past issues before signing up.

Benefits of a Newsletter Archive

When each of your issues is archived, it gives you an organized way of storing them. Customers and potential customers can read just the information they need.

As people review your website, they can also view the newsletter archive and decide if they should sign up to receive mailings from the site. They are able to read articles on topics of importance to them instantly as well.