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"Click Here If You Can't See the Message" Tag
Your recipients can't see your message well? This is a simple and easy to use solution.
The "Click Here If You Can't See the Message" feature is the solution for recipients who aren't capable of reading your newsletter, regardless of what client or service they use, or recipients who are not sure how to download pictures.This feature not only gives your campaign a more professional feel, but it also increases the effectiveness of your campaign by providing a solution for those recipients who may have otherwise been left in the dark.
How Does It Work?
When the user clicks the link, they are directed to a webpage in their browser that displays the message in its original form and design-exactly how you want it to look. This webpage is an exact replica of the message being sent to all of your recipients, only in web form.
Adding this feature to your newsletter is quick, easy, and automatic. This eliminates the headache of having to manually add the link upon creating your template - all of the work is done for you in one easy step.
Tracking and Reporting Features Stay Accurate In the Analytical Area
The power of the feature expands further than simply maintaining the display. The advantages of the Analytics Area are implemented into the webpage so that all of the statistics acquired are kept accurate and up-to-date. When a user is redirected to the webpage, that click constitutes as them opening the message. From there, everything is kept in order and tracked just as it would be if they were reading (and clicking) in the conventional way.
Why Is It So Important?
This feature provides a wide array of benefits. Professionalism is a key in any type of business or organization, even if it is a humor related newsletter that is being distributed. You don't want your recipients to have to fight to view your newsletters. If a user doesn't have an easy solution for viewing your message, the chance that they will delete the message instead of searching for a solution is high.
In the grand scheme of things, the first objective is getting your recipients to open the newsletter and read it. Without this step, there is no chance of accomplishing anything else. This alternate solution for viewing your newsletter adds effectiveness to your digital marketing campaign, as well as opportunities for further action.