Managing Recipients and Groups

inwise allows you to manage your contact lists in a clever yet simple way. 

Contacts are the basis of your direct digital marketing, so it's important that their details be neat and organized. Every business has its own way to organize contacts and its own criteria for grouping them. inwise gives you total freedom in organizing your contacts with a comfortable, intuitive interface.

Groups that Fit your Needs

There are organizations that only send a bi-annual newsletter and nothing more; they have no need to differentiate between their various recipients. However, there are organizations and business that differentiate between different recipient groups when they send messages such as customers, employees, partners and suppliers. Each of these groups has many sub-groups of its own such as customers of product X, customers of product Y, veteran customers, customers who reached them via a coupon…and so on.

inwise's easy-to-use interface allows you to build groups and sub-groups that best fit your business. You can divide the groups in the way that makes its easiest for you to organize them and control their contact information effortlessly. Each recipient can be part of as many groups as you decide, so you don't need to think too much about the dividing criteria between the groups. At the same time, no recipient can receive the same message twice, so you're protected from making unpleasant mistakes that could bombard your recipient.