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GoTo Mobile
inwise invites you to take your mobile marketing efforts to the next level by creating a unique landing page for each recipient to which you send an SMS.
What is GoTo Mobile?
GoTo Mobile is an advanced, easy to use feature that allows you to send an SMS containing a link to a message that is designed and personalized for your customer. This is for customers who own smartphones (such as an iPhone, Samsung Galaxy, etc.). The recipient receives the SMS from you and clicks on the link, which brings him to a personalized, uniquely designed landing page.
What are the advantages?
The GoTo Mobile feature allows you to simultaneously enjoy both the advantages of sending an SMS and the advantages of sending a designed, personalized HTML message.
There are several advantages of sending an SMS. Many people don’t check their inbox all the time, but usually do check SMS messages immediately, and the SMS is usually perceived as a more personal, intimate form of communication. In addition, the data you possess about your customers is sometimes only their telephone and mobile phone numbers, which prevents you from sending them a sophisticated campaign via email. An additional advantage is that customers usually carry their smartphone with them, and therefore can, for example, present a coupon sent to their mobile phone at the store, as opposed to a message sent to their computer.
There are also many advantages of sending a message using the inwise system. First, you can freely design the message using the system’s advanced content editor. In addition, when you send a message using the GoTo Mobile feature, you benefit from all of the personalization options and real-time statistics available on the inwise system. For example, if the message begins with “Hi, #First Name#” and the name of the customer is John, the customer will reach a landing page that begins with the words “Hi, John.” In addition, you will be able to view in real-time exactly how many people have read and clicked on your message, and to estimate the effectivity of your campaign.
How does it work?
You won’t believe how easy it is to reach your recipients anytime, anywhere, with just two simple steps:
- Create a message on the inwise system. You can design the message easily using the built in, advanced content editor, as well as enjoy all of the personalization options. This message will serve as the “landing page” which the customer will reach.
- Create an SMS message on the inwise system. Now, click the “Add link to message” button and choose the message that you want the SMS recipient to reach (this is the message you created in step 1).
That’s it! Simple, innovative and effective, and of course – precisely measurable in real-time.
You’re invited to enjoy the GoTo Mobile feature, and to make the most of mobile marketing to reach your customers in an innovative, effective way. We are happy to assist you with any question or request, on this topic or in general.