Email List Segmentation Made Easy

With the inwise Email Marketing solution, you can segment your mailing list into various groups using both standard and custom fields of your choice. For example, we include common options such as gender, age range and geographic location but you can also add your own sections, like previous purchases, income, occupation and more. Any and all points of your email can be segmented and tailored to fit your needs.

Segment your list according to gender, geographic location, income, age, previous purchases and much more! With inwise Email List Segmentation you can:

  • Truly target your customers with custom mailings - People are much more likely to open a message that appears to be directed "to them" personally. With the Email List Segmentation feature from inwise, you'll be able to send offers and follow up messages to an exclusive group of clients quickly and easily.

  • Action/Non-Action response mailings - Divide customers into whether or not they purchased your latest offer or not and email them accordingly with new offers or upgrades they may want to know about.

  • Merge customers from multiple lists - If your current email marketing service has your customers scattered across several lists, you can merge them into one complete, customized list using inwise List Segmentation.

  • Test new offers with ease - List segmentation makes it simple to test new offers and gauge your results for more effective mailings and higher open rates.

These are just a few of the many options you can use to fully personalize your email marketing newsletter by using segmentation:

  • Imagine that your recipient is a teenage girl between the ages of 14 and 18. You might send out an offer to her that looks something like this:

    Hey Girl!
    We're giving away a Back-to-School essentials Grab Bag to help you look your best. You'll get free lip gloss, ultra deluxe moisturizer, organic skin cleanser and more - all in a cute tote that you'll love to show off. To enter, visit…

  • Or what if your mailing list is targeting 40+ men looking to lose weight and build muscle? You might send out a mailing like this:

    Aren't you tired of saying you want to lose weight? ABC Gyms is offering a free two-week gym membership until January 30, 2010. Sign up today and start…

  • You can also segment a list by more than just gender and age. Let's say you wanted to promote a high ticket item to people earning over $100,000 per year - it might look something like this:

    We wanted to send out a quick email to some of our best customers letting them know about a secret "VIP" launch of XYZ Product going on now behind the scenes at ABCD Co. This is an exclusive offer and has been reserved especially for you. Learn more at…

With the inwise Email List Segmentation feature the better your emails and newsletters will find their target. Your email newsletters opening rate will surely be higher since your recipients will receive newsletters concerning them and with their interest. With the Email List Segmentation feature your recipients will more likely to take advantage of your offers and explore your product further.

Take a 30 Day FREE TRIAL. No Credit Card Required!