Deliverability

Discover how inwise increases your newsletter's deliverability thanks to our No Spam reputation with ISPs, E-Mail Providers and More!

"My ISP blocks my emails"

If you've ever been involved in sending out e-mail newsletters before, or even just a few e-mails now and then, you're probably familiar with the low delivery rate problem. Internet Service Providers (ISPs) have a responsibility to protect their customers from unsolicited commercial email (UCE), often called SPAM.
These ISPs, as well as e-mail service providers such as Gmail, Hotmail, Yahoo!mail, etc, subscribe to black lists containing the email addresses of irresponsible people who send out SPAM. They load these lists into their mail servers and use them to automatically block email sent to their customers from spammers.

"But I do not send SPAM"

Unfortunately, all too often good email gets caught in these filters, and when that happens, legitimate email that customers want to receive will never arrive.

That won't happen to you when you use inwise to send your E-Mail Newsletters. That's because Internet Service Providers around the world recognize us as certified responsible mailers. They know that we have strict guidelines that prohibit our customers from sending SPAM. So in return for our good mailing record, they've agreed not to block our addresses. And since your e-mail newsletter is sent through the inwise account, you reap the benefits.

Double Opt-In

inwise email marketing services are permission based. Using a registration form on the company's website is one step towards better deliverability by giving people the opportunity to opt-in, though this is not always enough. With inwise, companies can use a double opt-in form and send a unique link to verify a subscription. Using the validating opt-in option has proven to improve deliverability drastically.

Remember - Every time you send an e-mail newsletter to your subscriber list, you're increasing your branding and building happy, loyal customers.

Increase your E-Mail Newsletter deliverability and build your business with help from inwise.

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